Mexico is an amazing country full of amazing spots, and the pueblos magicos (‘pueblos mágicos’) are amongst the best of them. These magical towns have a unique cultural, natural, architectural, or gastronomic wealth, and reward their visitors with a wonderful time.
Many of the pueblos magicos in Mexico are the ideal places to visit if you want to experience the real Mexico. They are the places to go if you want to connect with Mexico’s folklore, architecture, tradition, local languages, gastronomy, crafts, and biodiversity.
They are targeted toward national and international tourists, and can generally be considered safe places to visit as long as you use common sense. Therefore, they are also ideal places to start exploring Mexico as a solo traveler or with your family – especially, if you want to escape the crowds!
During my time in Mexico, I only had the chance to visit four of them on the Yucatan Peninsula. However, that was enough pueblos magicos to make me see their appeal and just how diverse they are. I, for one, would love to roam the streets of more magical towns in Mexico, and I am more than looking forward to exploring as many of the 177 pueblos magicos as possible.
The following ones, including the five magical towns I visited, are an amazing starting point for your own Mexico adventure!
What are Mexico’s Pueblo Mágicos?
The pueblos magicos initiative started in 2001 as a program of the Mexican Secretariat of Tourism with the goal of diversifying the tourism streams. And it is safe to say that the program is a success, as it ensures that magical towns that are ready for more tourists, as the facilities are already in place and keep being improved, become more widely known.
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Each pueblo magico has a unique feature that acts as a beacon that draws in tourists. They are magical towns of historical significance and places that contributed to the national identity through their gastronomy, tradition, and natural beauty. Visiting them allows travelers to connect with the many different sides and aspects of Mexico.
In order to become a pueblo magico there have to be at least 5000 people living in the town. Additionally, it cannot be more than 300 km away from a city that has good connectivity. While new pueblos magicos receive investments to further improve the towns, suitable tourism infrastructure has to be in place when the application is lodged. There have to be a few hotels, restaurants, and healthcare providers for tourists, in addition to a selection of museums, tours, or activities.
Joining the program is usually a big economic boost for all towns as it is usually associated with large investments to improve the infrastructure of the pueblos magicos in Mexico.
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Pueblos Mágicos on the Yucatán Peninsula
1. Isla Mujeres, Quintana Roo
Isla Mujeres is an island 13 km off the coast of Cancun, and one of the most popular places to see on the Yucatan Peninsula. Known for its pristine beaches with crystal-clear water and its golf carts, it was once a pilgrimage site of Maya women who visited the island to pray to Ixchel, the goddess of childbirth, midwifery, and medicine.
The ruins of the Ixchel Temple can be found at the southern tip of the island, while the northern tip tempts with its beaches. Playa Norte is the ideal place to go if you are looking forward to a relaxed beach day or a sunset cocktail.
Another highlight of this pueblo mágico in Mexico is the whale shark season. From June to mid-September hundreds of whale sharks gather an hour north of the island, which makes Isla Mujeres the ideal place to swim with whale sharks.
The island is also known for its snorkeling spots along with a variety of dive sites around the island. Be sure to rent a golf cart, so you can explore the entire island.
If you are traveling on a budget, Itzé Hostel or the Selina Poc Na Hostel are ideal as they both also have private rooms. If you want to stay near Playa Norte, Hotel Privilege Aluxes is great. Alternatively, you can stay in the all-inclusive MIA Reef Resort.
To get to Isla Mujeres, you have to take a ferry from Cancun. There are two ferry terminals in Cancun, but there are more ferry crossings from Puerto Juarez than from the Cancun Hotel Zone.
2. Bacalar, Quintana Roo
Bacalar is one of Mexico’s pueblo mágico thanks to the Lagoon of the Seven Colors. Said lagoon is a freshwater lake and aside from looking positively magical, it is also home to stromatolites (living fossils) and incorporates three cenotes. Another cenote, Cenote Azul, is in close proximity to the lagoon.
The Bacalar Lagoon is the ideal place if you want to go kayaking or SUPing, but you can also join a boat tour. Said boat tour will take you to a variety of interesting spots including the Pirate’s Channel (Canal de Los Piratas) and Isla Pajaros (Bird Island).
Just know, that no boats of any kind are allowed in the water on Wednesdays.
Aside from the lagoon, Bacalar has a growing street art scene. You can also visit the Fort of San Felipe right in the town center. All this makes Bacalar one of the most amazing hidden gems in Mexico.
If you want to stay near the town center of this pueblo magico in Mexico, Hotel Sun-Ha and the Makaabá Eco Boutique are fantastic accommodations. Meanwhile, the Khaban Boutique Hotel is the perfect choice if you only want to be surrounded by nature.
To get to Bacalar, you can take a bus from Tulum or Cancun. If you want to avoid long bus journeys, you can also fly to the nearby Chetumal airport.
3. Tulum, Quintana Roo
Located in the state of Quintana Roo, Tulum has transformed into one of the most popular destinations for digital nomads. However, it is not the stunning beach, cafés, and street art that make Tulum a pueblo mágico.
Long before its rise to insta-fame, Tulum already tempted visitors with its uniquely situated Mayan ruins. Partially located on a cliff, the ruins of Tulum overlook the ocean and are right above small beaches that are turtle nesting spots. Therefore, they are a great place to visit for history and nature lovers alike.
In addition to that, Tulum is also the gateway for everyone who wants to explore and scuba dive in cenotes.
Some of the most popular cenotes near Tulum include Gran Cenote, Cenote Dos Ojos and Casa Cenote. However, there are many more to explore, which means you could spend weeks in Tulum without running out of new places to explore.
Be sure to rent a bike while in the pueblo mágico, so you can discover the street art of Downtown Tulum. Other insta-famous spots can be found in Tulum’s hotel zone.
Note: Unlike the other pueblos magicos in Quintana Roo, Tulum is not the place to go if you want to experience the ‘real Mexico’. Should you discover that you do not enjoy the vibe, but still want to explore the cenotes, you might want to stay in Playa del Carmen. While still touristic, you will find the real Mexico beyond Avenida 30.
If you want to stay in Downtown Tulum, the small cabins of Luhme are great. If you want to stay in a beach-front hotel, you’ll love a hotel like the Dos Ceibas Eco Retreat.
Tulum is well connected and easy to reach by bus. If you are trying to get to Tulum from Cancun Airport, you can take the ADO bus, but booking a private transfer is more convenient if you are traveling with a lot of luggage.
4. Cozumel, Quintana Roo
Cozumel is one of the 45 pueblos magicos in Mexico that were added to the list in 2023, and having spent a few days on the island, it felt more than overdue. After all, the island has a lot to offer in terms of nature and culture.
The island off the coast of Playa del Carmen has been known as one of the best places to dive in Mexico for a long time, so exploring the vibrant coral reefs is not to be missed when visiting the island. It is a great place to learn to dive, but you can also explore the shallower sections while snorkeling.
But of course, the island also offers a lot above the surface. It has everything from white sand beaches to street art and Mayan ruins.
With the Punta Sur Eco Beach Park, Cozumel also has a fantastic place if you want to go bird watching or see wild crocodiles safely and ethically.
After a day full of adventure, it is fantastic to have a drink on the rooftop of the Cozumel Museum before eating a delicious meal at one of the many great restaurants in Cozumel.
You need at least three days to see all Cozumel has to offer, but if you are a scuba diver, you will need at least a week to see the very best dive sites on the island.
If you want to scuba dive while in Cozumel, a hotel with its own jetty is ideal as it allows the dive boats to pick you up in the morning. Hereby, El Cid La Ceiba is a good option. Meanwhile, those not planning to dive should stay in San Miguel de Cozumel as it is the best base for exploring the island.
While Cozumel has an airport, most visitors get there by taking the ferry from Playa del Carmen. Read all about how to get to Cozumel here.
5. Valladolid, Yucatán
Valladolid is a town with a unique charm and one of the best places to experience the ‘real Mexico’ while exploring the Yucatan Peninsula. With its colorful buildings, colonial architecture, and amazing restaurants, it should be on every Mexico bucket list.
This pueblo mágico temps visitors with buildings like the Convento de San Bernardino de Siena and the Inglesia de San Servicio, which is located right at the main mark. Visit the Parque Principal in the late afternoon to see a performance of traditional dances.
Foodies will love the restaurants and cafés on the colorful Calzada de Los Frailes. However, you should also venture out a few hundred meters from the main park, where you will find great restaurants like Conato.
Once you have done all these things to do in Valladolid, you should explore the area around the town. Swim in the cold water of Valladolid cenotes like Cenote Suytun, or drive to one of the Seven New Wonders of the World: Chichen Itza.
Other amazing day trips from Valladolid include Río Lagartos with the pink Las Coloradas and the ruins of Ek Balam with Cenote Xcan Che.
If you want to stay in the city center, Hotel Posada San Juan is a good option. Should you favor being surrounded by nature, you should stay in The Blue Eco Lodge in Yalcón, which is only 10 minutes away from the city center. It is a great destination for bird watching and more than charming!
It is best to drive there in a rental car because it enables you to do day trips, but Valladolid can also be reached by bus. There are multiple daily connections between Cancun and Valladolid, so you just choose the connection that is best for your itinerary.
6. Izamal, Yucatán
Izamal is one of the best Pueblo Magicos to visit in Mexico and is known for its bright yellow buildings, historic center, and local Mayan ruins. This beautiful town makes an easy and fun day trip from Merida or any of the other larger cities in the Yucatan.
Those visiting Izamal will want to start their visit in the city center at the San Antonio de Padua Convent, a former convent built during the mid-1500s.
This historic convent is what makes Izamal such a special place to visit, and is easily the town’s main attraction. Both the convent and church are open to the public and free to visit.
After exploring the San Antonio de Padua Convent, enjoy a short walk through the surrounding local neighborhoods before heading over to the Izamal Mayan ruins. The Mayan ruins are located within the city limits and are also free to visit. Visitors are welcome to climb the steps to the top of the pyramid for impressive views of Izamal and the surrounding area.
Expect to spend about two to three hours exploring Izamal before moving on to your next destination.
For those looking for a place to stay while in Izamal, both Hacienda Hotel Santo Domingo and Coqui Coqui Casa de Los Santos are excellent options. Each of these hotels is just a short walk from the city center.
The town of Izamal is located just one hour outside of Merida, about halfway to Chichen Itza. The easiest way to get to Izamal is via a guided tour. Those not wishing to take a guided tour can also rent a car and make the one hour drive on their own.
Pueblo Mágico in Mexico recommended by Eden from Rock a Little Travel
Pueblos Mágicos in Mexico: South Pacific Coast
7. San Cristóbal de las Casas, Chiapas
Of the 132 Pueblo Mágicos in Mexico, only four can be found in Chiapas, home to one of the largest Indigenous populations in the country. With over a third of the people identifying as Indigenous and more than a quarter speaking Mayan dialects, the blend of cultures and history makes this a unique part of Mexico to visit.
This distinct fusion can be found in full force in the Pueblo Mágico of San Cristóbal de las Casas, where the Maya and the Spanish peacefully coexist.
In San Cris, colorful colonial buildings line the streets, locally owned and grown coffee and chocolate shops grace every other corner, and the Maya people sell their wares in the promenades, plazas, and markets.
This beautiful town remains authentic while being a welcoming and safe place for travelers to explore on foot, the way the Tzotzil, Tzeltal, and other local people do.
Four or five days is enough time to explore the town, surrounding Maya villages and visit the nearby natural wonder of the Sumidero Canyon.
The best area to stay in this Pueblo Mágico is near the pedestrian promenade of Real de Guadalupe. From here, everywhere is walkable with the main square, restaurants, museums, shops, and markets within a few minutes reach.
San Cris is located in the mountains of Chiapas and can be a bit of a challenge to reach. The fastest route is to fly to Tuxtla Gutiérrez and take a taxi (approximately $900MXN/$45USD/$55CAD). It is a 1-2 hour drive into the mountains. ADO buses run services to the town from Mexico City, Merida, and Oaxaca, but the journeys are long, taking over 12 hours.
Recommended by Ashlea J. Russell from She Roams About
8. Mazunte, Oaxaca
Mazunte is one of the best beach towns in Oaxaca, Mexico. It is located on the Pacific Ocean and is known as a hidden haven for artists, yogis, beach lovers, and bohemian travelers.
As a beach town, you’ll of course want to visit the beaches in Mazunte, like Playa Mazunte, Playa Rinconcito, and Playa Mermejita. Known as one of the prettiest beaches in Mexico, Playa Mermejita is considered the best beach in town.
Just before sunset, hike up to Punta Cometa Overlook for beautiful views of Playa Mermejita, and the best panoramic vistas in all of Mazunte. This is a favorite place to watch the sunset for both locals and visitors.
There are also beautiful beaches in the towns next to Mazunte. These included the small towns of San Agustinillo, Puerto Angel, and Zipolite, which is famous because it’s the only nude beach in Mexico.
Casa Tamarindos is one of the best places to stay. It is located just a 10-minute walk from both downtown Mazunte and the neighboring town of San Agustinillo. It is also right across the street from Hridaya Yoga, the best yoga studio in Mazunte.
To get to the Mazunte pueblo magico in Mexico, you have two options. One is to fly into Bahias de Huatulco International Airport, and the other is to fly into Puerto Escondido International Airport. From both airports, you’re just an hour by taxi or bus from Mazunte.
Suggested by Shelley of Travel To Oaxaca
9. Taxco, Guerrero
As you wind up Taxco de Alarcon’s narrow cobblestone streets, enjoy the Spanish colonial architecture that dots the hillsides. A stunning pueblo magico in Guerrero, Taxco is well-known for its silver jewelry and crafts. However, this magical town also offers gorgeous views, sweet cafes and restaurants, and spectacular nearby day trips.
Get lost in the streets of Taxco by exploring the four-story Market Tetitlan, shopping for silver souvenirs, and discovering hidden gem eateries with panoramic views of the city. Don’t miss climbing up the bell tower of Santa Prisca church and taking a hike to the Cristo Rey.
If you have any more time, go on a day excursion to the blue pools of Pozas Azules, the extensive cave system of Cacahuamilpa, or waterfall chase Cacalotenango.
There are a number of great hotels in Taxco, from luxury resorts to more budget-friendly options. Villa San Francisco Hotel is a gorgeous colonial-style hotel with an outdoor pool in a central location. For something a bit more luxurious, the Hotel Mi Casita is a beautiful family house turned hotel located in the heart of Taxco’s historic center. Rooms feature excellent views of the town’s architecture, including the church of Santa Prisca.
Although possible for a day trip, the 177 km distance between Mexico City and Taxco may be best for an overnight schedule. Renting a car is always an option, but public transportation is the best way to get there. By bus, it’s a comfortable 2.5-hour ride from Mexico City’s Terminal del Sur, which departs 1-2 times per day.
Recommended by Catherine Xu, Nomadicated
Pueblos Magicos: Central Pacific Coast
10. Sayulita, Nayarit
Sayulita is a colorful beach town along the Pacific coastline, brimming with boho charm and laid-back vibes. While its streets lined with colorful buildings and bustling atmosphere are undoubtedly charming, the town is on the map for one reason- surfing! In fact, this pueblo magico’s popularity skyrocketed in the 1960s when a group of nomadic surfers stumbled upon it, and word quickly spread of its affordable prices, secluded atmosphere, and killer wave breaks.
While catching waves and enjoying its white sand beaches are some of the most popular activities, there are tons of things to do in Sayulita– from trying other water sports, like stand-up paddle boarding, to centering yourself at a yoga retreat or ATVing through the mountainous jungle surrounding the town.
If you happen to visit in winter, head out on a whale watching tour– some 18,000 humpback whales migrate to Sayulita’s warm waters to breed and raise their calves during this time of year!
Once you reach the town, the “downtown” section (about four square blocks of restaurants, shops, and bars) is located right off Playa Sayulita. If you’re a night owl and looking for a few wild nights enjoying the town, try to find accommodations in this section, like Selina Sayulita. If you, instead, prefer to have a quieter home base, there are several fantastic hotels along the beach that provide a bit more privacy, like Hotel Boutique Siete Lunas.
Sayulita is about 40 km northwest of the resort city of Puerto Vallarta. From Puerto Vallarta, you can easily reach Sayulita either via public buses or an hour-long car ride.
Pueblo magico visited by Jessica, Uprooteed Traveler
11. Tequila, Jalisco
Located in the state of Jalisco, Tequila is a lesser-known pueblo mágico in Mexico. In fact, many people are surprised when they hear that the word Tequila actually refers to a place, not just liquor. This pueblo mágico stands out because it is the home of tequila and is the only legal state in Mexico (and in the world) that can produce using the “tequila” brand name.
The most common way to visit Tequila is through a day trip from Guadalajara. Guadalajara is less than an hour away but it is recommended to spend a night in Tequila.
The best time to visit is between the months of October and November when temperatures are a little cooler. It can get really hot if you visit during the summer season so keep this in mind!
The best place to stay is in Matices de Barricas, a barrel hotel that is surrounded by wild agave plants. A night at Matices starts at US$180 for 2 pax. This rate includes breakfast, lunch, and an extensive tequila tour in the factory located inside the resort.
There are different ways to get to Tequila from Guadalajara: you can take the bus at Vallarta Plus Zapopan (US$4, leaves every hour), take an all-inclusive express train ride via Jose Cuervo for US$125, or by joining tours from Guadalajara to Tequila (start for as low as US$25).
Explored by Loys Saenz from Mexico Insider
12. San Sebastian del Oeste, Jalisco
There are so many incredible pueblos magicos in Mexico to choose from, but if you are in the state of Jalisco, San Sebastián del Oeste is one not to miss.
San Sebastian is a historic mining town in the mountains. There isn’t much to do, but that’s all part of the charm. Spend a few hours walking around the cobblestone streets and admiring the white houses with red tiles. You can also visit a coffee factory and distillery in this pueblo mágico.
One of the best things to do in San Sebastian is renting ATVs in town and driving up the mountain to La Bufa, a gorgeous viewpoint high up in the clouds. On a clear day, you can see as far as Puerto Vallarta!
Since the town is small, one day is sufficient to see San Sebastian. But If you want to spend the night instead, there are a few hotels to choose from. Hotel Boutique Hacienda Caudillos is a good option, with a hot tub and concierge service that organizes tours for guests.
The easiest way to get there is on a day tour from Puerto Vallarta. You can either go on an organized tour or rent a car and head out on your own. It’s about an hour’s drive from the city and makes a nice break from the heat of the coast as the weather is much cooler.
Recommended by Lora of Explore with Lora
13. Patzcuaro, Michoacán
Patzcuaro, in the state of Michoacan in central Mexico, is one of the country’s prime destinations to celebrate the Día de Los Muertos (Day of the Dead) and is also one of the cutest Pueblos Magicos you can visit.
The best time to visit is, of course, on November 1 and 2, when thousands of people flock to the tiny town to celebrate this special day. Expect a lot of events, food, and people partying in the streets. Make sure to book everything well ahead.
Outside of the Day of the Dead, the town is still worth visiting. You should plan to spend at least 2 days there, one to visit the town, and another to explore the area.
Start by strolling around the historic district with its paved streets, cute handicraft stores, and colonial buildings. Don’t miss the Nuestra Señora de la Salud Basilica, from the 16th century, the Plazza Chica and the Plazza Grande where you’ll find shops and eateries, the Hotel Posada La Basilica, and the Plaza Vasco de Quiroga.
To learn more about local culture and folklore, visit the Museum of Arts and Crafts. If you want to shop for crafts, stop by the Casa de Los Once Patios where you’ll find several shops set in a historic house.
You can also take day trips to nearby Pueblos Magicos like Santa Clara del Cobre or to the famous Janitzio, a small island on Lake Patzcuaro. Tzintzuntzan is another Pueblo Magico worth visiting, don’t miss the market, the archaeological site, and the Monastery of San Fransisco.
There are many hotels in town, but most of them are pretty run down. For something budget-friendly, book a room at Hotel Camelinas Area Blanca, within walking distance of most attractions. If you want to splurge, book a room at the stunning Hotel Boutique Casa Colorada.
To get to Patzcuaro, you can easily catch a bus from Morelia, Queretaro, or even Mexico City.
Explored by Julie from Julie Around the Globe
Pueblos Mágicos in Central Mexico
14. Tepoztlan, Morelos
Tepoztlan is a relaxed and colorful Pueblo Magico not far from Mexico City, which makes it an excellent destination for a day or weekend trip from the city. The town is most famous for its stunning mountain views, colorful streets, and its vibrant weekly craft market, which is great for people-watching and souvenir-hunting.
Tepoztlan (or Tepoz, as it’s known for short), is also home to a ruined Aztec site, El Tepozteco, which is situated on a mountainside just outside the town. The hike up to the ruins is well worth the effort for the incredible views and wildlife you may spot en route.
This is a town that loves to party too, and Tepoztlan’s celebrations are frequent and loud – one of the biggest is Carnaval, which takes place for 3 days just before the start of Lent and is the largest Carnaval celebration in the state.
Tepoztlán is a popular weekend getaway for Mexico City residents, and as such, there’s no shortage of places to stay. One of the nicest is the charming boutique hotel Posada del Tepozteco, which has rustic rooms set in gorgeous landscaped gardens, with a pool and views over the town and surrounding mountains.
Tepoztlán is located about 50 miles south of Mexico City in the state of Morelos. The easiest way to get there is by car – it’ll take about 2-3 hours depending on the infamous Mexico City traffic. If you don’t have a car, buses run multiple times a day from Mexico City’s Taxqueña bus terminal and cost about $10.
By Bella from Passport & Pixels
15. Tepozotlan, Estado de Mexico
Tepozotlan is one of the most underrated pueblos Magicos in Mexico and most of the time confused with the more famous Tepoztlan. In fact, Tepoztlan, is the one in Morelos state, while Tepozotlan, is located in Mexico State and at only 50 minutes train from Mexico City.
Tepozotlan is a tiny colonial town where you can enjoy walking around its cobblestone road and trying the local cuisine in one of the many restaurants around the main plaza.
Make sure you visit inside the Temple of San Francisco Javier where you can appreciate its novohispanic abroque architecture. Do not miss the precious altar, carved in gold.
If you like sacred art you can visit the National Museum of the Viceroyalty, where you can admire an amazing collection of sacred paintings and sculptures.
Nature lovers will enjoy Xochitla Ecological Park, a beautiful garden with flowers and plants where people love to gather for cycling, skating, or just a nice walk in nature. And you can also adopt a plant!
At one hour drive from Tepozotlan, you will find the Aqueduct of Xalpa also called Arcos del Sitio, It makes a beautiful half-day trip where you can find the vestiges of one of the highest aqueducts in Mexico. You can walk over the aqueduct itself and around the park to enjoy the stunning views and if you are feeling adventurous you can take the zipline tour.
You can get there by taxi and ask the driver to wait for you at an extra cost. One hour is enough but you may want to hang out a little longer.
There are few hotels in Tepotzotlan. Mansion Tepozotlan offers a comfortable stay in the heart of town.
From Mexico City, the best and fastest way is to get by metro to Cuatitlan and from there get a taxi to Tepozotlan. It will take a total of 1 hour approximately. From Queretaro, you can get on an ETN bus to Mexico City and stop in Tepozotlan which is about 20 minutes from the town center. You will need a taxi to take you to Tepozotlan from the Bus station.
Suggested by Isabella Biava, Let’s Travel to Mexico
16. Valle de Bravo, Estado de Mexico
Valle de Bravo is a lake town located on the shores of Lago Avándaro (Lake Avandaro). It is about 1.5 hours by car from Mexico City, and a popular weekend destination to escape the city.
It is an affluent town, which has earned it the nickname, ‘The Hamptons of Mexico City’. While it does generally attract a wealthier crowd, visitors of all budgets will find things to do and enjoy in Valle de Bravo.
The lake is the main attraction, so there are lots of aquatic activities, like sailing, SUP paddle boarding, kayaking, boating, and waterskiing. Hang gliding is also popular in Valle de Bravo, and you get to fly right over the lake for some of the best views of the town.
There’s also great shopping, especially at the Mercado de Artesanías (Artisan Market). This is the perfect place to pick up locally made handicrafts and souvenirs. For upscale shopping, there’s Calle Joaquín Arcadio Pagaza Street.
For a splurge, one of the best places to stay is La Casa Rodavento. It is an upscale hotel, but definitely the best in town. The Capital O Hotel Rincon Soñado is a great budget-friendly option.
To get to the Valle de Bravo pueblo magico in Mexico, you’ll want to fly into Mexico City International Airport. From there, you can rent a car and drive, or take the bus to Valle de Bravo. The drive takes about 1.5 hours in normal traffic.
Recommended by Shelley of Travel Mexico Solo
17. Chignahuapan, Puebla
Chignahuapan is one of the best pueblos magicos in Mexico to visit as there is a fun variety of activities. Visitors can take a day trip there. However, it’s really better to stay for a couple of nights in order to do everything.
Like many pueblos mágicos in Mexico, Chignahuapan has a picturesque cathedral and town square. It’s easy to park near there and wander around a bit. The axolotl museum and rescue is just a couple of blocks away. It’s well worth a visit to see these endangered Mexican salamanders.
The town of Chignahuapan is known for waterfalls, hot springs, Christmas ornaments, and mixiote de res tacos.
Visit Taqueria El Portal across from the cathedral for lunch on the day you arrive because they have the best mixiote de res tacos in town.
Also, hike to Waterfall Quetzalapan in the morning and then visit the Hot Springs Spa to relax in the afternoon. You can even eat lunch at the spa for a decent price.
On your last day before heading on to another adventure, stop by El Castillo de la Eesfera for their 2 pm daily tour to see the factory and how hand-blown Christmas ornaments are made.
If you don’t want to stay overnight at the Hot Springs Spa’s hotel, then stay at Hotel Symer in Centro. It gets great reviews, offers free parking, and is within walking distance to everything in the city center.
Chignahuapan is an easy drive on highway 119 from Puebla or Mexico City. If you want to go there by bus, you can go catch a bus from Puebla (Autobuses Supra) or Mexico City (Autotransportes Hidalgo).
Explored by Brodi of Our Offbeat Life
18. Cholula, Puebla
Cholula is one of the oldest pueblos magicos in Mexico and is only a short drive from Puebla city. This pueblo magico is unique as the town was built around the site of ancient pyramids. In the 16th century, a small church was built on top of one of the ruins, and thanks to its location, it rewards visitors with amazing views of the town and an endless landscape going all the way to Puebla in the distance.
You can do a self-guided tour of the pyramids and then climb the top of the pyramid hill which is partially buried under dirt and gravel to visit the small church on top. It is called Iglesia de Nuestra Señora de los Remedios (Our Lady of Remedies Church) and built in between 1574 and 1575.
At the foot of the pyramid hill, you’ll find a tourist area with shops, restaurants, and galleries you can visit.
Alternatively, you can also head out into the main part of the city. It offers a variety of shopping and eating opportunities along with some other historic and cultural sites that you can also visit around Cholula.
Visiting this pueblo magico in Mexico is a great and worthwhile day trip from Puebla.
If you want to spend a night in Cholula, you can choose between a variety of hotels that are in proximity to the archeological site. Hotel Real de Naturales and Hotel San Pablo are great accommodations.
If you are visiting this pueblo magico from Puebla city, you can take an uber or easily get there by public transport.
Suggested by Noel Morata, Travel Photo Discovery
Magic Towns in the Bajio Region
19. Aquismón, San Luis Potosí
Located within the jungle region of the Huasteca Potosina, the Pueblo Mágico Aquismón is mostly used as a base due to its proximity to many of the top attractions of the region. These include the heart-racing Sótanto de las Golondrinas, and also the roaring Tamul Falls. However, Aquismón is much more than just a town to pass through.
Set in the jungle, it has a much more authentic feel, as well as a more relaxing atmosphere compared to that of Ciudad Valles. Aquismón is quite small, and isn’t too easy to get to. If you are looking to buy embroidered textiles, you will find amazing pieces at the La Mora Market.
The best time to visit Aquismón is in the months of February and March. It’s during the dry season, so you can expect roughly an inch of rainfall throughout each. However, this pueblo magico is also worth a visit on September 28 and 29 as the locals celebrate the town’s patron saint with a colorful festival.
Four to five days is the right amount of time to spend in Aquismón. This gives you enough time to see all the best sites, and also to get a real feel for the town.
Hostal Aquismón is great and is located in the heart of Aquismón. You will find more great hostels and boutique hotels in the town center.
You’ll first need to head to the city of Ciudad Valles, which is the unofficial capital of the region. You can get here from Mexico City via bus (10 hours), or also by flying to San Luis Potosí and taking the bus there (which is around 6 hours in total). Once in Ciudad Valles, you’ll take the bus or colectivo from the main bus station to Aquismón, which takes around 2 hours.
This Pueblo Mágico was recommended by Dan & George from Backpacking Latin America.
20. Xilitla, San Luis Potosí
If you like to get off the beaten path, the pueblo magico of Xilitla is a charming and authentic mountain village off the tourist circuit. Set high in the Sierra Gorda Mountains of central Mexico, the air is fresher, life is slower, and the beauty is breathtaking.
Xilitla is known primarily as the home of Las Pozas, the sculpture gardens born out of a vision of Sir Edward James, a British aristocrat who fell in love with the subtropical rainforest of the Sierra Gorda of Central Mexico. Las Pozas is magical with surrealist sculptures partially hidden amongst the dense green foliage. But Xilitla is more than Las Pozas.
Xilitla has remained true to itself and is authentically Mexican. You won’t find overly touristy restaurants or hotels in Xilitla. There aren’t any trendy cafes or bars. In fact, there are very few international tourists there at all.
It is a place where children still play in the town square, and the weekly shopping is still done in the bustling local market.
For visitors, it is a chance to visit and experience an authentic Mexican town and glimpse into ordinary life in the central Mexican highlands.
There is a range of hotels in Xilitla. You won’t be spending much time there, so book a place close to the city center or on the road along to Las Pozas like Hotel Paraíso Encantado if you are looking for a bit of nature.
Xilitla is a seven-hour drive from Mexico City. The journey is along Mexico 57D, a toll road, and Mexico 120. The road is windy but in good condition. Alternatively, you can take the bus that is operated by Ovnibus.
Mexican Pueblo Mágico explored by Kelli, The Vanabound Tales
21. Dolores Hidalgo, Guanajuato
Dolores Hidalgo is definitely not one of the most common places to visit in Mexico. You’ll hardly see it on any list or come across it but it is one of the best pueblos magicos in Mexico.
The most popular thing to do in Dolores Hidalgo is to visit wineries. A good recommendation would be Cuna de Tierra, one of the first vineyards in Mexico that depict the history of Mexican independence.
Very few people know that the Grito de Dolores (cry of Dolores [for independence]) started in this pueblo magico. Dolores Hidalgo used to be just called “Dolores” but they added the name Hidalgo taking after Miguel Hidalgo y Costilla, the father of Mexican Independence.
If you want to experience a different pueblo magico in Mexico (apart from the most popular ones in the south), Dolores Hidalgo is one of the most unique destinations!
There aren’t many cool hotels in Dolores Hidalgo but a good recommendation is to rent a cabin by the forest called Casa Las Nubes. It is about 20 minutes from Dolores Hidalgo, but it is one of the best accommodations with a private pool. This area is super quiet so this is an ideal accommodation for those who want to have a quiet vacation.
Located 2 hours away from the famed Guanajuato City, Dolores Hidalgo can be easily reached via private taxi. The airport that serves this area (together with many other destinations in Guanajuato state) is Silao International Airport, one of the top 10 airports in Mexico that receives the most tourists. Silao Airport can also be referred to as Guanajuato International Airport or Bajio Airport (BJX).
By Trisha of P.S. I’m on my way
FAQ about the Mexican Pueblos Magicos
How many pueblos magicos are there?
As of June 2023 there are 177 pueblos magicos in Mexico and one former pueblo magico, which is San Miguel de Allende.
The amount of pueblos magicos has changed many times since the first four towns received the title back in 2001. Between 2002 and 2010, 36 additional towns became Mexican pueblos magicos. There were 38 pueblos magicos by 2010, as one had lost its status in 2008 and another one in 2009.
After that, 10 towns were added in 2011, and a whopping 35 towns followed in 2012. Another 28 pueblos magicos joined the list in 2015, followed by an additional 10 towns in 2018.
The second to last addition to the list of pueblos magicos in Mexico was in 2020 when 10 towns were added and one was re-instated. In 2023, an additional 45 towns were added, which brings the current number to 177.
Which town was the first Pueblo Mágico in Mexico?
When the pueblo mágico program was started in 2001, the first four towns to receive the status were Huascade Ocampa, Mexcaltitán de Uribe, Real de Caterce and Tepoztlán. Two of them temporarily lost their status in 2009 before regaining it in 2010 (Tepoztlán) and 2020 (Mexcaltitán).
Which towns lost the pueblo mágico status?
San Miguel de Allende is the only town that has permanently been removed from the list of pueblos mágicos in Mexico. However, both Tepozlán (Morelos) and Mexcaltitlán (Nayarit) temporarily lost their status in 2009. The status of the towns was re-instated in 2010 and 2020 respectively.
The only permanent removal of the status was due to the fact that San Miguel de Allende was added to the list of UNESCO World Heritage Sites. Before that, it held the pueblo mágico status from 2002 to 2008.
Which towns gained the pueblo mágico status in 2020?
In 2020, the towns that became pueblos mágicos in Mexico were Isla Aguada, Zampoala, Ajijic, Tonatico, Paracho, Santa Catarina Juquila, Tetela de Ocampa, Santa María del Río, Maní and Sisal.
They were added to the pueblo mágico program in December of 2020. Additionally, the status of Mexcaltitán de Uribe was re-instated.
Pueblos Magicos by State
There is at least one pueblo magico in every Mexican state with the exception of Mexico City state (CDMX). With twelve magical towns, the state Puebla and Jalisco has the most, followed by the Estuidad de Mexico with eleven pueblos magicos.
- Aguascalientes: Calvillo (2012), Pabellón de Hidalgo (2023), Real de Asientos (2006), San José de Gracia (2015)
- Baja California: Tecate (2012)
- Baja California Sur: Loreto (2012), Santa Rosalía (2023), Todos Santos (2006)
- Campeche: Candelaria (2023), Isla Aguada (2020), Palizada (2010)
- Chiapas: Chiapa de Corzo (2012), Comitán (2012), Copainalá (2023), Ocozocoautla de Espinosa (2023), Palenque (2015), San Cristóbal de las Casas (2003)
- Chihuahua: Batopilas (2012), Casas Grandes (2015), Creel (2007), Guachochi (2023), Hidalgo del Parral (2023)
- Coahuila: Arteaga (2012), Candela (2015), Cuatrociénegas de Carranza (2012), General Cepeda (2023), Guerrero (2015), Melchor Múzquiz (2018), Parras de la Fuente (2004), Viesca (2012)
- Colima: Comala (2002)
full list of all pueblos magicos
- Durango: Mapimí (2012), Nombre de Dios (2018)
- Guanajuato: Comonfort (2018), Dolores Hidalgo (2002), Jalpa de Cánovas (2012), Mineral de Pozos (2012), Salvatierra (2012), Yuriria (2012)
- Guerrero: Ixcateopan de Cuauhtémoc (2023), Taxco (2002), Zihuatanejo (2023)
- Hidalgo: Acaxochitlán (2023), Huasca de Ocampo (2011), Huichapan (2012), Metztitlán (2023), Mineral del Chico (2011), Real del Monte (2004), Tecozautla (2015), Zempoala (2020), Zimapán (2018)
- Jalisco: Ajijic (2020), Cocula (2023), Mascota (2015), Mazamitla (2005), Lagos de Moreno (2012), San Sebastián del Oeste (2011), Sayula (2023), Temacapulín (2023), Tequila (2003), Talpa de Allende (2015), Tapalpa (2002), Tlaquepaque (2018)
- Mexico State: Aculco De Espinoza (2015), El Oro de Hidalgo (2011), Ixtapan de la Sal (2015), Jilotepec (2023), Malinalco (2010), Metepec (2012), Otumba (2023), Teotihuacán (2015), Tonatico (2020), Valle de Bravo (2005), Villa del Carbón (2015)
- Michoacán: Angangueo (2012), Cotija (2023), Cuitzeo (2006), Jiquilpan (2012), Paracho (2020), Pátzcuaro (2002), Santa Clara del Cobre (2010), Tacámbaro (2012), Tlalpujahua (2005), Tzintzuntzan (2012)
- Morelos: Tepoztlán (2001 – 2009; 2010 – present), Tlaltizapán de Zapata (2023), Tlayacapan (2011), Xochitepec (2023)
- Nayarit: Ahuacatlán (2023), Amatlán de Cañas (2023), Compostela (2018), Ixtlán del Río (2023), Jala (2012), Mexcaltitán de Uribe (2001 – 2009, 2010 – present), Puerto Balleto (Islas Marías) (2023), San Blas (2023), Sayulita (2015)
- Nuevo León: Bustamante (2018), General Terán (2023), General Zaragoza (2023), Linares (2015), Santiago (2006)
- Oaxaca: Capulálpam de Méndez (2007), Huautla de Jimenez (2015), Mazunte (2015), San Pablo Villa de Mitla (2015), San Pedro y San Pablo Teposcolula (2015), Santa Catarina Juquila (2020)
- Puebla: Atlixco (2015), Chignahuapan (2012), Cholula (2012), Cuetzalan (2002), Huauchinango (2015), Huejotzingo (2023), Pahuatlán (2012), Tetela de Ocampo (2020), Teziutlán (2023), Tlatlauquitepec (2012), Xicotepec (2012), Zacatlán (2011)
- Querétaro: Amealco de Bonfil (2018), Bernal (2005), Cadereyta de Montes (2011), Jalpan de Serra (2010), Pinal de Amoles (2023), San Joaquín (2015), Tequisquiapan (2012)
- Quintana Roo: Bacalar (2006), Cozumel (2023), Isla Mujeres (2015), Tulum (2015)
- San Luis Potosí: Aquismón (2018), Ciudad del Maíz (2023), Real de Catorce (2001), Santa María del Río (2020), Tierra Nueva (2023), Xilitla (2011)
- Sinaloa: Cosalá (2005), El Fuerte (2009), El Rosario (2012), Mocorito (2015), San Ignacio (2023)
- Sonora: Álamos (2005), Magdalena de Kino (2012), San Carlos (2023), Ures (2023)
- Tabasco: Frontera (2023), Tapijulapa (2007), Teapa (2023)
- Tamaulipas: Ciudad Mier (2007), Tula (2011)
- Tlaxcala: Huamantla (2007), Ixtenco (2023), Tlaxco (2015)
- Veracruz: Coatepec (2006), Córdoba (2023), Coscomatepec de Bravo (2015), Naolinco de Victoria (2023), Orizaba (2015), Papantla (2012), Xico (2011), Zozocolco de Hidalgo (2015)
- Yucatán: Espita (2023), Izamal (2002), Maní (2020), Motul (2023), Sisal (2020), Tekax (2023), Valladolid (2012)
- Zacatecas: Guadalupe (2018), Jerez de García Salinas (2007), Nochistlan (2012), Pinos (2012), Sombrerete (2012), Teúl de González Ortega (2011), Villa Nueva (2023)
Planning a trip?
Check out these useful websites and resources I use to plan my own adventures.
Roundup: The best Pueblos Magicos in Mexico
While not every amazing place in Mexico is a pueblo magico, all pueblos magicos are amazing for one reason or another. Be sure to include at least two or three of them in your Mexico itinerary, as doing so is the best way to experience how diverse and amazing the country is.
The 177 pueblos magicos in Mexico are amazing and all worth a visit, so it can be hard to decide which ones to visit first. Hopefully, this list of 21 amazing pueblos magicos all over Mexico has helped you decide which ones are ideal for your next trip.
Maybe you even decided that all of them are exactly the kind of place you would love to explore, and you are currently making plans to visit all 21 on this list, or maybe even all 177 current magical towns in Mexico. Regardless of what you decide: you are bound to have a great time exploring them!
More about Mexico
If you are planning a trip to Mexico, you might also be interested in these Mexico guides:
Driving in Mexico
Cozumel
Which Pueblo Magico in Mexico will you visit first?
Let me know in the comments down below!
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